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Coursera Inc. (/ k ər ˈ s ɛ r ə /) is an American global massive open online course provider. It was founded in 2012 [2] [3] by Stanford University computer science professors Andrew Ng and Daphne Koller. [4] Coursera works with universities and other organizations to offer online courses, certifications, and degrees in a variety of subjects.
[1] Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s ...
A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user , the consumer ; and is also known as a distribution channel . [ 1 ]
Traditional marketing directly focuses on the needs of consumers; meanwhile some believe the shift AI may cause, will lead marketing agencies to manage consumer needs instead. [ 1 ] Artificial Intelligence is used in various digital marketing spaces, such as content marketing , email marketing , online advertisement (in combination with machine ...
By June 2012, more than 1.5 million people had registered for classes through Coursera, Udacity or edX. [93] [94] As of 2013, the range of students registered appears to be broad, diverse and non-traditional, but concentrated among English-speakers in rich countries. By March 2013, Coursera alone had registered about 2.8 million learners. [56]
The personalization and targeting capabilities of direct digital marketing have proven effective. The direct digital marketing has been done directly with the help of other digital medium options such as e-mail, web service, and social media platforms. It is easier to achieve goals in direct digital marketing as compared to traditional marketing.
A digital marketing engineer is a member of a marketing team who applies web technology and digital marketing platforms (such as a website, email system, ...
The term higher-order planning is often used to refer to marketing strategy since this strategy helps establish the general direction for the firm while providing a structure for the marketing program. [5] [6] Marketing Management is a combined effort of strategies on how a business can launch its products and services. On the other hand ...
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related to: digital marketing specialization by coursera answers key 1 to 5