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MTV, originally an initialism of Music Television, is an American cable television channel that launched on August 1, 1981 by Warner Communications. It is currently owned by Paramount Global, and is one of the company's flagship brands. MTV's original focus was on music-related programming, including blocks of music videos.
In 2012, MTV launched MTV Act and Power of 12, its current social activism campaigns. MTV Act focuses on a wide array of social issues, [114] while Power of 12 was a replacement for MTV's Choose or Lose and focused on the 2012 US presidential election. [115]
MTV's first day on the air was rebroadcast on VH1 Classic in 2006 and again in 2011 (the latter celebrating the channel's 30th anniversary). [ 1 ] [ 2 ] The first hour on the air was broadcast again on August 1, 2016, and was called MTV Hour One, as part of VH1 Classic's planned re-launch as MTV Classic, MTV itself, and additionally streamed on ...
Martha: When MTV launched, everyone was against us. The advertisers didn’t want to advertise with us, and the cable companies didn’t want to carry us, and the record companies, by and large ...
MTV launched on Aug. 1, 1981, playing “Video Killed the Radio Star” by the Buggles just after midnight. On Thursday, just after midnight, a new alternative station took over the airwaves ...
MTV is an American cable television channel which was the first television channel dedicated to music, music industry and history in the United States upon its founding in 1981.
It’s impossible to overstate the impact MTV had when it launched in 1981. The bold new cable station captured the zeitgeist, putting the new medium of music videos at the forefront of pop culture.
MTV is a British pay television channel focusing on reality TV and music programming operated by Paramount Networks UK & Australia. The channel launched as part of MTV Networks Europe localisation strategy in 1997. MTV UK (previously MTV UK & Ireland; MTV One) was launched on 1 July 1997.