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Since the introduction of co-cultural theory in "Laying the foundation for co-cultural communication theory: An inductive approach to studying "non-dominant" communication strategies and the factors that influence them" (1996), Orbe has published two works describing the theory and its use as well as several studies on communication patterns and strategies based on different co-cultural groups.
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
Cultural sociology first emerged in Weimar, Germany, where sociologists such as Alfred Weber used the term Kultursoziologie (cultural sociology). Cultural sociology was then "reinvented" in the English-speaking world as a product of the "cultural turn" of the 1960s, which ushered in structuralist and postmodern approaches to social science ...
Cultural imperialism is the practice of promoting the culture or language of one nation in another, usually occurring in situations in which assimilation is the dominant strategy of acculturation. [53] Cultural imperialism can take the form of an active, formal policy or a general attitude regarding cultural superiority.
The study of cross-cultural communication is a global research area. As a result, cultural differences in the study of cross-cultural communication can already be found. For example, cross-cultural communication is generally considered part of communication studies in the US, but is emerging as a sub-field of applied linguistics in the UK.
By blending concepts from theories on group dynamics and cultural communication, Kathrin Burmann and Thorsten Semrau examined 54 teams in the banking sector in Germany (low-context culture) and Brazil (high-context culture). The study results show that in Germany, known for direct communication, social divisions often lead to task conflicts ...
In "African-American communication research: Toward a deeper understanding of interethnic communication" (1995) and "Constructing co-cultural theory: An explication of culture, power, and communication" (1998), Orbe fleshed out two important extensions of muted group theory: Muting can be applied to many cultural groups.
The concept of culture in CMM theory relates to a set of rules for acting and speaking which govern what we understand to be normal in a given episode. There are different rules for social interaction depending on the culture. To some extent, during communication, individuals act in accordance with their cultural values.