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Vogue Tyre and Rubber Co., also known as Vogue Tyre, is an American company providing custom luxury tires, wheels, and car accessories. [3] The company was founded in 1914 in Chicago, Illinois by Harry Hower and then in 1940, sold to Lloyd O. Dodson who remained its chairman [4] until his death in March 1996. [5]
Vehicle vinyl wrap and color change wrap grew in popularity out of the wrap advertising business. The first attempts at using the plastic in commercial applications failed as a result of being too fragile. In 1926, Waldo Semon invented the vinyl still used today by introducing additives to PVC that made it flexible and easier to process. [2]
From the beginning of organised motor sport events, in the early 1900s, until the late 1960s, before commercial sponsorship liveries came into common use, vehicles competing in Formula One, sports car racing, touring car racing and other international auto racing competitions customarily painted their cars in standardised racing colours that indicated the nation of origin of the car or driver.
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Pin stripe décor is also applied to motorcycles, bicycles, semi trucks, boats, and surfboards. It is traditionally combined with freehand lettering and, to a lesser degree, sign making. The age of computers and vinyl decals helped undercut the base of traditional sign making and with it the traditional pin striper.
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