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The neighboring field of visual analytics marries statistical data analysis, data and information visualization and human analytical reasoning through interactive visual interfaces to help human users reach conclusions, gain actionable insights and make informed decisions which are otherwise difficult for computers to do.
Data mining is a particular data analysis technique that focuses on statistical modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. [4]
Tukey defined data analysis in 1961 as: "Procedures for analyzing data, techniques for interpreting the results of such procedures, ways of planning the gathering of data to make its analysis easier, more precise or more accurate, and all the machinery and results of (mathematical) statistics which apply to analyzing data."
Analytics is the systematic computational analysis of data or statistics. [1] It is used for the discovery, interpretation, and communication of meaningful patterns in data, which also falls under and directly relates to the umbrella term, data science. [2] Analytics also entails applying data patterns toward effective decision-making.
Visual analytics seeks to marry techniques from information visualization with techniques from computational transformation and analysis of data. Information visualization forms part of the direct interface between user and machine, amplifying human cognitive capabilities in six basic ways: [2] [5]
Business intelligence (BI) consists of strategies, methodologies, and technologies used by enterprises for data analysis and management of business information. [1] Common functions of BI technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text ...
The techniques rely heavily on user interaction and the human visual system, and exist in the intersection between visual analytics and big data. It is a branch of data visualization. IVA is a suitable technique for analyzing high-dimensional data that has a large number of data points, where simple graphing and non-interactive techniques give ...
In databases, brushing and linking is the connection of two or more views of the same data, such that a change to the representation in one view affects the representation in the other. [1] Brushing and linking is also an important technique in interactive visual analysis , a method for performing visual exploration and analysis of large ...
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