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  2. Mark Zuckerberg says AI boosts monetization by 30% on ... - AOL

    www.aol.com/finance/mark-zuckerberg-says-ai...

    Reels monetization is up over 30% on Instagram and over 40% on Facebook on a quarterly basis as AI plays a larger role in the platforms. Time spent on Instagram went up by 24% since Meta launched ...

  3. Facebook Watch - Wikipedia

    en.wikipedia.org/wiki/Facebook_Watch

    Facebook Watch's original video content is produced for the company by others, who earn 55% of advertising revenue (Facebook keeps the other 45%). Facebook Watch offers tailored video recommendations and organizes content into categories based on metrics like popularity and user engagement. The platform hosts both short and long-form entertainment.

  4. Facebook Reels - Wikipedia

    en.wikipedia.org/wiki/Facebook_Reels

    Facebook Reels or Reels on Facebook is a short-form video-sharing platform complete with music, audio and artificial effects, offered by Facebook, an online social networking service owned by American company Meta Platforms. Similar to Facebook's main service, the platform hosts user-generated content, but it only allows for pieces to be 90 ...

  5. Meta Platforms (META) Q4 2024 Earnings Call Transcript - AOL

    www.aol.com/finance/meta-platforms-meta-q4-2024...

    In Q4, global video time grew at double-digit percentages year over year on Instagram, and we're seeing particular strength in the U.S. on Facebook, where video time spent was also up double-digit ...

  6. Video advertising - Wikipedia

    en.wikipedia.org/wiki/Video_advertising

    In 2010, video ads accounted for 12.8% of all videos viewed and 1.2% of all minutes spent viewing video online. [2] In July 2014, Facebook paid an estimated $400 million to acquire LiveRail, a video advertising distributor which uses Real-time bidding to place more than 7 billion video ads a month. [3]

  7. TikTok influencers resist a move to Meta under the app’s ...

    www.aol.com/finance/tiktok-influencers-resist...

    Videos of people turning off (and calling out) Meta’s data-sharing, tracking Meta’s fluctuating stock price, and deleting Facebook altogether have circulated online since the Supreme Court ...

  8. Creator economy - Wikipedia

    en.wikipedia.org/wiki/Creator_economy

    The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools. [1]

  9. TikTokers offered $5,000 to join Facebook and Instagram - AOL

    www.aol.com/tiktokers-offered-5000-join-facebook...

    Social media giant Meta has offered to pay up to $5,000 (£4,040) to popular creators in the United States who join Facebook and Instagram. ... Meta's version of vertical TikTok videos - during ...