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By 1956, the company was marketing the first fully automatic tray film slide projector known as the PA 1. [nb 1] [6] The 1950s also marked the beginning of the product that Braun is known for today: the electric shaver. Braun's first electric shaver, known as the S 50, was designed in 1938, but World War II delayed its introduction until 1951. [7]
Tying is a variation of razor and blades marketing that is often illegal when the products are not naturally related, such as requiring a bookstore to stock up on an unpopular title before allowing them to purchase a bestseller. Tying is also known in some markets as 'Third Line Forcing.' [18]
Many modern electric shavers are water-resistant, allowing the user to clean the shaver in water. In order to ensure electrical safety, the charging/power cord for the shaver must be unplugged from it before the unit is cleaned using water. Some shavers are labeled as "Wet/Dry" which means the unit can be used in wet environments, for wet ...
Serviceable obtainable market (SOM), share of market, or Target Market, is the percentage of SAM which is realistically reached. [ 2 ] For example, the total UK consumer expenditure on food in 2014, which is the total addressable market of food, was £198 billion (including catering, alcoholic drinks, non-alcoholic drinks and other foods). [ 3 ]
The electric razor (also known as an electric dry shaver) has a rotating or oscillating blade. Its use typically does not require the use of shaving cream, soap, or water. The razor may be powered by a small DC motor, which is either powered by batteries or mains electricity. Many modern-day models are powered using rechargeable batteries.
Selecting the target market is the second step in the STP approach. Selection of a target market (or target markets) is part of the overall process known as S-T-P (Segmentation→Targeting→Positioning). Before a business can develop a positioning strategy, it must first segment the market and identify the target (or targets) for the ...
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