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Bundaberg Rum is a major sponsor of the Australian Wallabies rugby union team and also sponsors the Bundaberg Rum Rugby Series. Bundaberg is also a sponsor of the NSW Waratahs. [32] Bundaberg Rum sponsored the rugby league ANZAC Test till 2009. Bundaberg Rum signed a 5-year deal with the NRL to be the official dark rum of the NRL. They are also ...
Due to the popularity of the Bundaberg range, the brand has embarked on a variety of limited release product collaborations over the years. Some notable releases include the Whittaker's x Bundaberg Ginger Caramel Chocolate Block, [13] an Alcoholic Ginger Beer with Bundaberg Rum, [14] and the Bundaberg Ginger Beer Potato Chip alongside Kettle ...
The Bundaberg Rum bear first appeared in 1961 and was created by Sam McMahon the brother of former Australian Prime Minister Billy McMahon. It was designed to soften rum's aggressive image and broaden its appeal from the traditional older male drinker to a more sociable audience.
Mar. 1—A LITTLE TASTE of paradise has arrived at Weirs Beach. Keith and Monique O'Leary opened Winni Rum Shack across the street from Funspot, which claims to be the largest arcade in the world ...
In 1892, Waterview sugar mill began operating its own distillery. The distillery’s products, which were called Waterview rum, directly competed with those from Bundaberg Distillery. [3] In 1903, the Waterview surgar mill was destroyed by floods, and had to cease operations. [4]
Bundaberg farmers formed a small company which set up a rum distillery in 1888 which helped the industry through these hard times. [50] Edward Turner's evidence to the commission indicated that he owned 250 acres (100 ha) in total, 110 (44.5ha) of which were under sugar cultivation, and a further 20 (8ha) cultivated for other purposes.
The city's culinary culture is highlighted by its annual 'Banquet on the Bridge', [19] and an iconic rum and gin culture with Bundaberg Rum originating in the city. Bundaberg is a popular tourism destination, the city's hinterland includes the historic towns of Childers and Gin Gin , Lake Monduran , Cania Gorge National Park and the ...
In 2014, the bar manager launched a loyalty program in the form of a Rum Map to sample various rum varieties. [15] For Halloween, Rumba hosted a pineapple carving contest and served Funk Juice (rum with pineapple). [16] The bar began serving lunch in 2015. [5] Jet Lutge became Rumba's first dedicated chef in late 2018. [17]