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Café Amazon (Thai: คาเฟ่ อเมซอน) is a Thai chain of coffee shops owned by PTT Public Company Limited, founded in 2002. The cafés are primarily found inside of malls, in city centers, and gas stations.
The CEO Nguyen Hai Ninh announced that the company plans to open as many as 700 outlets across Vietnam. [ 6 ] [ 7 ] The chain has been described as one of local Vietnamese coffeehouse chains, together with Highlands Coffee [ 4 ] or Cong Ca Phe , [ 7 ] that are together more popular in Vietnam than global chains like Starbucks .
Trung Nguyên is a Vietnamese business group involved in the production, processing and distribution of coffee.The firm was founded in 1996 in Buôn Ma Thuột, Đắk Lắk Province by Dang Le Nguyen Vu and Le Hoang Diep Thao [1] upon realizing the potential and opportunities for the development of the coffee industry in opening Vietnam’s economy. [2]
The establishment of the Highlands Coffee company marked the first time an overseas Vietnamese was able to register a private company within Vietnam. [2] As of 2018, the company operates 230 coffee shops across Vietnam. [3] In 2011, Highlands Coffee purchased the pho chain Phở 24 from Lý Quí Trung for an estimated US$20 million.
In 2023, Vietnam exported 1.62 million tons of coffee. [7] Vietnam is the second largest producer in the world after Brazil, with Robusta coffee accounting to 97 per cent of Vietnam's total output. [8] However, coffee farmers in Vietnam have always experienced cycles of boom and bust since the 1980s, making the industry a highly volatile one.
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Coffee was introduced to Vietnam in 1857 by a French Catholic priest in the form of a single Coffea arabica tree. [4] The beverage was adopted with regional variations. Because of limitations on the availability of fresh milk, as the dairy farming industry was still in its infancy, [ 5 ] the French and Vietnamese began to use sweetened ...
The company is mainly known for its Vinacafé brand of coffee products, including both ground coffee suitable for filters and instant coffee. [1] Vinacafé's "3-in-1" line of instant coffee, which approximates the taste of Vietnamese cà phê sữa by combining coffee with non-dairy creamer and sugar in a single packet, has been quite successful in both domestic and international markets. "3 ...