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"Got Milk?" advertising on a barn in Marathon County, Wisconsin. The initial Got Milk? phrase was created by the American advertising agency Goodby Silverstein & Partners.In an interview in Art & Copy, a 2009 documentary that focused on the origins of famous advertising slogans, Jeff Goodby and Rich Silverstein said that the phrase almost didn't turn into an advertising campaign.
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Directed by Michael Bay and starring Sean Whalen, it was the first commercial in the "Got Milk?" advertising campaign. [3] The ad depicts a history buff, portrayed by Whalen, who is unable to audibly voice the answer of a $10,000 radio contest question because he runs out of milk to wash out the peanut butter sandwich stuck in his mouth.
The negativity surrounding the singer's campaign and milk products in general raises a lot of questions about milk and its impact on health. Here's what experts have to say. View this post on ...
The Wisconsin State Farmer reports that some schools are distributing fresh milk to students in plastic pouches after two milk carton plants closed last year. The shortage could last until early ...
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As of 2014, Got Milk? had not reversed the trend of people buying and using less and less milk: from 0.96 cups per person in 1970 to 0.59 cups in 2011. In 2014, the [ 3 ] (MilkPEP), founded in 1990 by an act of Congress to increase dairy milk consumption through consumer marketing, replaced Got milk? with a program called Milk Life.
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