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2. Fjällräven - Wikipedia

   en.wikipedia.org/wiki/Fjällräven

   Fjällräven (Swedish for "the arctic fox"; pronounced [ˈfjɛ̂lːˌrɛːvɛn]) is a Swedish brand specialising in outdoor equipment—mostly clothing and luggage.. The company was founded in 1960 by Åke Nordin (1936–2013) from Örnsköldsvik in Northern Sweden.