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  2. Invitation to treat - Wikipedia

    en.wikipedia.org/wiki/Invitation_to_treat

    For example, where an offer is made in response to an invitation to treat, the offer may incorporate the terms of the invitation to treat (unless the offer expressly incorporates different terms). If, as in the Boots case (described below) the offer is made by an action without any negotiations—such as presenting goods to a cashier—the ...

  3. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Consumers print them out and take them to the store. Although discounts can be found online and in stores, there is a different thought process when shopping in each location. For example, "online shoppers are more price-sensitive because of the readily available low search cost and direct price comparisons". [2]

  4. Rebate (marketing) - Wikipedia

    en.wikipedia.org/wiki/Rebate_(marketing)

    In marketing, a rebate is a form of buying discount and is an amount paid by way of reduction, return, or refund that is paid retrospectively. It is a type of sales promotion that marketers use primarily as incentives or supplements to product sales.

  5. Why Do Candidates Say 'I Approve This Message' in Ads? - AOL

    www.aol.com/why-candidates-approve-message-ads...

    During political season you'll hear a lot of this: "I'm Blake Masters, and I approve this message.". By now you've heard it a lot. But why do candidates have to say that? It's actually the law. It ...

  6. Discounts and allowances - Wikipedia

    en.wikipedia.org/wiki/Discounts_and_allowances

    For example, a pharmacist might offer a discount for over-the-counter drugs to physicians who are purchasing them for dispensing to the physicians' own patients. [7] A seller supplying both trade or resellers, and the general public will have a general list price for anybody, and will offer a trade discount to bona-fide trade customers.

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  8. Touchpoint - Wikipedia

    en.wikipedia.org/wiki/Touchpoint

    The touchpoint offers a link between the consumer and the service, acting as a go between of what the consumer wants and what the service provider is offering, providing a central service in the communication between customer and supplier (2011: 16).

  9. Dynamic discounting - Wikipedia

    en.wikipedia.org/wiki/Dynamic_Discounting

    If a buyer receives a 2 per cent discount for early payment of an invoice—for example paying a 30-day-net invoice after 10 days. Therefore, instead of earning interest on the cash held in an account, it is “invested” for 20 days to get a 2 per cent return, This represents the equivalent of an over 36 per cent annual return on capital .

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