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Example: Aircraft manufactures: Boeing and Airbus. A duopoly in theory could have the same effect as a monopoly on pricing within a market if they were to collude on prices and or output of goods. Oligopsony, a market where many sellers can be present but meet only a few buyers. Example: Cocoa producers
Industrial marketing or business-to-business marketing is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw material. The term industrial marketing has largely been replaced by the term business-to-business marketing (B2B).
In economics, industrial organization is a field that builds on the theory of the firm by examining the structure of (and, therefore, the boundaries between) firms and markets. Industrial organization adds real-world complications to the perfectly competitive model, complications such as transaction costs , [ 1 ] limited information , and ...
Aspects of a business represented by a business architecture diagram [1]. In the business sector, business architecture is a discipline [citation needed] that "represents holistic, multidimensional business views of: capabilities, end-to-end value delivery, information, and organizational structure; and the relationships among these business views and strategies, products, policies ...
The AMA reviews this definition and its definition for "marketing research" every three years. [14] The interests of "society at large" were added into the definition in 2008. [ 15 ] The development of the definition may be seen by comparing the 2008 definition with the AMA's 1935 version: "Marketing is the performance of business activities ...
"There is a critical difference in emphasis between target market and [target] audience. The term audience is probably most useful in marketing communication". (Croft, 1999) Target markets can include end user companies, procurement managers, company bosses, contracting companies and external sales agents.
In the late 20th century, the study of business networks emerged in the field of industrial markets. [citation needed] Researchers analyzed the transactions and communications beneath the visible flows of products, inquiries, sales visits and negotiations, and beyond the visible growth and prosperity of some companies and the failure of others.
Starting in the early 1990s, James F. Moore originated the strategic planning concept of a business ecosystem, now widely adopted in the high tech industry. The basic definition comes from Jim Moore's book, The Death of Competition: Leadership and Strategy in the Age of Business Ecosystems. [1]