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2. Uses and gratifications theory - Wikipedia

   en.wikipedia.org/wiki/Uses_and_gratifications_theory

   A 1974 study by Katz, Blumler, and Gurevitch stated five basic assumptions for a framework for understanding the correlation between media and audiences. These assumptions are: [17] The audience is conceived as active. In the mass communication process, much initiative in linking gratification and media choice lies with the audience member.

3. Media psychology - Wikipedia

   en.wikipedia.org/wiki/Media_psychology

   Major contributors to media psychology include Marshall McLuhan, Dolf Zillmann, Katz, Blumler and Gurevitch, David Giles, and Bernard Luskin. Marshall McLuhan is a Canadian communication philosopher who was active from the 1930s to the 1970s in the realm of Media Analysis and Technology. He was appointed by the President of the University of ...

4. Jay Blumler - Wikipedia

   en.wikipedia.org/wiki/Jay_Blumler

   Jay G Blumler (18 February 1924 – 30 January 2021 (aged 96)) [1] was an American-British theorist of communication and media. He was Professor of Public Communication at the University of Leeds . Early life and education

5. Elihu Katz - Wikipedia

   en.wikipedia.org/wiki/Elihu_Katz

   Elihu Katz (Hebrew: אליהוא כ"ץ, 21 May 1926 – 31 December 2021) was an American-Israeli sociologist and communication scientist whose expertise was uses and gratifications theory. He authored over 20 books and 175 articles and book chapters during his lifetime and is acknowledged as one of "the founding fathers of regular television ...

6. Category:1974 American television series debuts - Wikipedia

   en.wikipedia.org/wiki/Category:1974_American...

   Television series which originated in the United States and began in the year 1974. Shows that originated in other countries and only later aired in the United States should be removed from this category.

7. Former Omnicom Exec Ray Katz Claims CFO Bullied Him For ... - AOL

   www.aol.com/news/2012-09-26-former-omnicom-exec...

   According to the suit, Katz was discriminated against for being all three -- even though he once dated professional poker player Beth Shak (the two are pictured above), on a reality TV show.

8. Influence of mass media - Wikipedia

   en.wikipedia.org/wiki/Influence_of_mass_media

   [citation needed] Later, two theoretical perspectives, uses-and-gratifications (Katz et al. 1973, [64] Rubin 2009 [63]) and selective exposure theory (Knobloch-Westerwick 2015, [65] Zillmann & Bryant 1985 [66]), were developed based on this assumption and aimed to pinpoint the psychological and social factors guiding and filtering an audience's ...

9. List of most-viewed YouTube videos - Wikipedia

   en.wikipedia.org/wiki/List_of_most-viewed...

   Progression of the most-viewed video on YouTube Video name Uploader Views at achievement* Publication date Date achieved Days after upload Days held Takedown date Ref Notes "Baby Shark Dance" [7] Pinkfong Baby Shark - Kids' Songs & Stories: 7,046,700,000: June 17, 2016: November 2, 2020 1600 1,540 "Despacito" [10] Luis Fonsi: 2,993,700,000 ...