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  2. Gunning fog index - Wikipedia

    en.wikipedia.org/wiki/Gunning_fog_index

    While the fog index is a good sign of hard-to-read text, it has limits. Not all complex words are difficult. For example, "interesting" is not generally thought to be a difficult word, although it has three syllables (after omitting the common -ing suffix). A short word can be difficult if it is not used very often by most people.

  3. DAGMAR marketing - Wikipedia

    en.wikipedia.org/wiki/DAGMAR_marketing

    Awareness; Comprehension; Conviction; Action; These steps are also known as ACCA advertising formula. ACCA/DAGMAR is a descendant of AIDA advertising formula and considered to be more comprehensive than AIDA. [citation needed] Developed for the measurement of advertising effectiveness, it maps the states of mind that a consumer passes through ...

  4. Evaluation - Wikipedia

    en.wikipedia.org/wiki/Evaluation

    In common usage, evaluation is a systematic determination and assessment of a subject's merit, worth and significance, using criteria governed by a set of standards.It can assist an organization, program, design, project or any other intervention or initiative to assess any aim, realizable concept/proposal, or any alternative, to help in decision-making; or to generate the degree of ...

  5. Brand awareness - Wikipedia

    en.wikipedia.org/wiki/Brand_awareness

    Stage 1: Awareness – The consumer becomes aware of a category, product or brand (usually through advertising) ↓ Stage 2: Knowledge – The consumer learns about the brand (e.g. sizes, colors, prices, availability etc.) ↓ Stage 3: Liking – The consumer develops a favorable/unfavorable disposition towards the brand ↓

  6. Lexile - Wikipedia

    en.wikipedia.org/wiki/Lexile

    In 2001, the National Center for Educational Statistics (NCES) published a review of Lexile measures, concluding that the framework is an improvement over traditional reading measures, while also noting the omission of factors such as reader motivation, interest, and knowledge. [5] The review affirmed the value of sentence length and word ...

  7. How to Reset These 10 Hormones That Affect Weight This Year - AOL

    www.aol.com/reset-10-hormones-affect-weight...

    How to Reset Female Hormones For Weight Loss. This article was reviewed by Craig Primack, MD, FACP, FAAP, MFOMA. Hormones can be helpful heroes, supporting the immune system and a healthy sleep ...

  8. Book review - Wikipedia

    en.wikipedia.org/wiki/Book_review

    Books can be reviewed for printed periodicals, magazines, and newspapers, as school work, or for book websites on the Internet. A book review's length may vary from a single paragraph to a substantial essay. Such a review may evaluate the book based on personal taste. Reviewers may use the occasion of a book review for an extended essay that ...

  9. Chris Christie says drones flew over his NJ home, too - AOL

    www.aol.com/news/chris-christie-says-drones-flew...

    To say this is not unusual activity, it’s just wrong!” Christie exclaimed. “I’ve lived in New Jersey my whole life. This is the first time that I’ve noticed drones over my house.”