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Instant Age Rewind Eraser. This Maybelline concealer has more than 195,00 reviews on Amazon with an average 4.5 rating—so you know it's a goodie.
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Concealers comes in different forms such as liquid, cream, stick, pencil, and powder. The first commercially available concealer was Max Factor's Erace, launched in 1954. [1] Camouflage makeup is a much heavier pigmented form of concealer. It is used to cover serious skin discolorations such as birthmarks, scars and vitiligo.
Each initial PVC bottle, flip-top cap and label cost CVS 11.5¢, so the process paid for itself and reduced plastic bottle pollution. In 1972, CVS acquired 84 Clinton Drug and Discount Stores, which introduced CVS to Indiana and the Midwest. [citation needed] By 1974, CVS had 232 stores and sales of $100 million.
Concealer is typically the colour of the user's skin tone and is generally applied after the face has been primed to even out the wearer's skin tone before foundation can be applied. Concealer is usually more heavily pigmented, has higher coverage, and is thicker than foundation or tinted primers.
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