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Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [ 9 ] [ 11 ] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation.
In 1932, Gillette apologized for the reduction in blade quality, withdrew the Kroman blade, and introduced the Blue Blade (initially called the Blue Super Blade) as its replacement. [18] Other Gillette introductions during the Depression years were the Brushless Shaving Cream and an electric shaver that was soon discontinued due to modest sales ...
The injector blade was the first to depart from the rectangular dimensions shared by the wedge, standard single-edge, and double-edge blades. The injector, itself, was also the first device intended to reduce the risk of injury from handling blades. The Gillette blade dispenser released in 1947 had the same purpose. [12]
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American Safety Razor Company is a personal care brand founded in 1906 by a merger of the Gem Cutlery Company and Ever-Ready. It is a principal competitor to Gillette, with which it shared a name from 1901 to 1904, when the latter renamed for its founder, King C. Gillette. [1]
The "passivity" agreement FDIC wants BlackRock to sign is designed to assure bank regulators that the giant money manager will remain a "passive" owner of an FDIC-supervised bank and won’t exert ...
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