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2. Marketing plan - Wikipedia

   en.wikipedia.org/wiki/Marketing_plan

   The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.

3. Proposal (business) - Wikipedia

   en.wikipedia.org/wiki/Proposal_(business)

   Some writers refer to key stages in the proposal management process using colour codes to denote milestone reviews, for example a black hat review. [6] The Association of Proposal Management Professionals (APMP) refers to a black hat review as an independent review of the strategies and proposals likely to be put forward by competitors. [7]

4. Business plan - Wikipedia

   en.wikipedia.org/wiki/Business_plan

   A business plan is a formal written document containing the goals of a business, ... Templates [3] and guides, such as ... operations management, and marketing, among ...

5. Situation analysis - Wikipedia

   en.wikipedia.org/wiki/Situation_analysis

   In marketing, a marketing plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer. The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers. [3] The parts of a marketing plan are: Introduction

6. Business model canvas - Wikipedia

   en.wikipedia.org/wiki/Business_Model_Canvas

   The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

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