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  2. Affect control theory - Wikipedia

    en.wikipedia.org/wiki/Affect_control_theory

    Deflections are the distances in the EPA space between transient and fundamental affective meanings. For example, a mother complimented by a stranger feels that the unknown individual is much nicer than a stranger is supposed to be, and a bit too potent and active as well – thus there is a moderate distance between the impression created and the mother's sentiment about strangers.

  3. Reference dependence - Wikipedia

    en.wikipedia.org/wiki/Reference_dependence

    Reference dependence is a central principle in prospect theory and behavioral economics generally. It holds that people evaluate outcomes and express preferences relative to an existing reference point, or status quo.

  4. Emotional choice theory - Wikipedia

    en.wikipedia.org/wiki/Emotional_choice_theory

    Emotional choice theory (also referred to as the "logic of affect") is a social scientific action model to explain human decision-making.Its foundation was laid in Robin Markwica’s monograph Emotional Choices published by Oxford University Press in 2018. [1]

  5. Affect theory - Wikipedia

    en.wikipedia.org/wiki/Affect_theory

    The conversation about affect theory has been taken up in psychology, psychoanalysis, neuroscience, medicine, interpersonal communication, literary theory, critical theory, media studies, and gender studies, among other fields. Hence, affect theory is defined in different ways, depending on the discipline.

  6. Social heuristics - Wikipedia

    en.wikipedia.org/wiki/Social_heuristics

    Majority heuristic (rule). This is a decision rule used in group decision making by both humans and animals, where each member of the group votes for an alternative and a decision is reached based on the option with the most votes. [11]

  7. Affect regulation - Wikipedia

    en.wikipedia.org/wiki/Affect_regulation

    Affect regulation and "affect regulation theory" are important concepts in psychiatry and psychology and in close relation with emotion regulation. However, the latter is a reflection of an individual's mood status rather than their affect .

  8. Campbell's law - Wikipedia

    en.wikipedia.org/wiki/Campbell's_law

    Campbell's law is an adage developed by Donald T. Campbell, a psychologist and social scientist who often wrote about research methodology, which states: . The more any quantitative social indicator is used for social decision-making, the more subject it will be to corruption pressures and the more apt it will be to distort and corrupt the social processes it is intended to monitor.

  9. Somatic theory - Wikipedia

    en.wikipedia.org/wiki/Somatic_theory

    Somatic theory is a theory of human social behavior based on the somatic marker hypothesis of António Damásio.The theory proposes a mechanism by which emotional processes can guide (or bias) behavior: in particular, decision-making, the attachment theory of John Bowlby, and the self-psychology of Heinz Kohut (especially as consolidated by Allan Schore).