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Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). [1] He is known for popularizing the definition of marketing mix.
Philip Kotler Presidential Award World Marketing Summit [34] 2021 Global Energy and Environment Leadership Award: Cambridge Energy Research Associates [35] 2022 Lata Deenanath Mangeshkar Award Master Deenanath Mangeshkar Smriti Pratishthan [36] 2023 Ebakl Award Palau: Presented by President Surangel Whipps Jr. [37] Lokmanya Tilak Award
Marc Oliver Opresnik (/ oʊ ˈ p r ɛ s n ɪ k / oh-PRESS-ik; [1] born September 27, 1969) is a German professor, scholar, author and researcher. He is a professor of business administration with focus on marketing at the Lübeck University of Applied Sciences in Germany and Chief Research Officer at Kotler Impact Inc., the organization founded by the American marketing professor Philip Kotler.
Philip Kotler - marketing management and social marketing (1970s, 1980s, 1990s) John Kotter - organizational behaviour and management (1980s, 1990s)
According to Philip Kotler, "a profitable customer is a person, household or a company that overtime, yields a revenue stream that exceeds by an acceptable amount the company's cost stream of attracting, selling and servicing the customer."
Megamarketing is a term coined by U.S. marketing academic, Philip Kotler, [1] [2] [3] to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment (governments, the media, pressure groups, etc.) as well as the marketing variables; Kotler suggests that two more Ps must be added to the marketing mix: public relations and power.
In marketing, the whole product concept is the third iteration of a model originally developed by Philip Kotler, a professor at the Kellogg School of Management at Northwestern University. In his book entitled “Marketing Management” Kotler drew attention to the fact that consumers purchase more than the core product itself. And ...
For instance, prolific marketing author and educator, Philip Kotler has evolved his definition of marketing. In 1980, he defined marketing as "satisfying needs and wants through an exchange process", [ 18 ] and in 2018 defined it as "the process by which companies engage customers, build strong customer relationships, and create customer value ...