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The newly established Jeep-Eagle Division business strategy was to increase Jeep production and focus more money on marketing. [6] The new "Eagle marketing umbrella" also marketed versions of vehicles produced by Diamond-Star Motors. [7] Chrysler hoped to make Jeep-Eagle their "specialty division," selling products distinctly different from the ...
Moreover, Jeep vehicles were popular and profitable, so most of the division's marketing resources flowed to the Jeep product range. Since Jeep's products had better recognition and higher profit margins, many dealers emphasized Jeeps. They considered the Eagle line of passenger cars to distract that business.
The Jeep-Eagle division was formed from the American Motors Jeep Renault dealer network. The Jeep and Eagle vehicles were marketed primarily by former American Motors dealers. The American Motors badge was last used on the Eagle Sports Wagon through the 1988 model year, then eliminated, and the Eagle car brand was phased out by 1998.
The Eagle Medallion, also marketed as the Renault Medallion, is a rebadged and mildly re-engineered North American version of the French Renault 21 marketed by American Motors Corporation under the Renault brand for the 1988 model year, and by Chrysler's Jeep/Eagle division for the 1989 model year.
Chrysler established the Jeep/Eagle division as a "specialty" arm to market products distinctly different from the K-car-based products with the Eagle cars targeting import buyers. [citation needed] Former AMC dealers sold Jeep vehicles and various new Eagle models, as well as Chrysler products, strengthening the automaker's retail distribution ...
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Inline 6 and V8 engines: Also called Windsor Plant 2. Brampton Assembly (AMC) Brampton, Ontario: 1960: 1992: AMC Eagle, Eagle Wagon, Jeep Wrangler (YJ) Located at Kennedy Road/Steeles Avenue. Acquired as part of Chrysler's takeover of American Motors. Pillette Road Truck Assembly: Windsor, Ontario: 1974: 2003: Dodge Ram Van, Plymouth Voyager: K
Philadelphia Eagles (7-2) Washington Commanders (7-3) Dallas Cowboys (3-6) New York Giants (2-8) Philadelphia Eagles. Despite their struggles, the Eagles are still sitting atop the division ...