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The term immersion marketing or immersive marketing includes traditional advertising, public relations, word-of-mouth advertising, digital marketing, samples, coupons, retail partnerships and other ways of surrounding the consumer with a consistent message about a brand.
Search engines use algorithms to determine the position of ads according to their quality score, which is determined by several factors, including click through rates. In general ads with poor quality score and click through rates can be pushed down to the bottom of the first page of search results or onto subsequent pages.
DU Ad Platform is a mobile advertising platform developed by the Chinese web services company and search engine operator Baidu, Inc.Whereas the majority of Baidu's products and services are targeted at the domestic China market, DU Ad Platform's stated goal is to help developers in China and elsewhere increase their mobile profits in overseas countries.
Pop-under ads are similar to pop-up ads, but the ad window appears hidden behind the main browser window rather than superimposed in front of it. As pop-up ads became more widespread and intrusive, often taking up the whole computer screen, many users would immediately close the pop-up ads that appeared over a site without looking at them.
Google Ads, formerly known as Google Adwords, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [4]
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3]
The resulting ads were among the most-watched and most-liked Super Bowl ads. In fact, the winning ad that aired in the 2009 Super Bowl was ranked by the USA Today Super Bowl Ad Meter as the top ad for the year while the winning ads that aired in the 2010 Super Bowl were found by Nielsen's BuzzMetrics to be the "most buzzed-about".