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The idea of a "group mind" or "mob behavior" was first put forward by 19th-century social psychologists Gabriel Tarde and Gustave Le Bon.Herd behavior in human societies has also been studied by Sigmund Freud and Wilfred Trotter, whose book Instincts of the Herd in Peace and War is a classic in the field of social psychology.
Accountability increases conformity, if an individual is trying to be accepted by a group which has certain preferences, then individuals are more likely to conform to match the group. [71] Similarly, the attractiveness of group members increases conformity. If an individual wishes to be liked by the group, they are increasingly likely to conform.
Each member should discuss the group's ideas with trusted people outside of the group. The group should invite outside experts into meetings. Group members should be allowed to discuss with and question the outside experts. At least one group member should be assigned the role of devil's advocate. This should be a different person for each meeting.
The tendency for group members to spend more time and energy discussing information that all members are already familiar with (i.e., shared information), and less time and energy discussing information that only some members are aware of (i.e., unshared information). [144] Worse-than-average effect
Interpersonal influence [1] is a type of social influence which results from group members encouraging, or forcing, conformity while discouraging, and possibly punishing, nonconformity. It is one of three types of social influences that lead people to conform to the majority, or the group's norms.
As the group becomes more important to a person, physically closer to him/her, and larger in number, Social Impact Theory predicts that conformity to group norms will increase. However, the size of the group only affects conformity to an extent—as a group expands past 3–5 members, the effect levels off. [12]
Meghan Markle is back and better than ever. Not only did the Suits actress make her triumphant return to IG in a sweet video celebrating the new year, but she also announced her brand new Netflix ...
Shimmering behaviour of Apis dorsata (giant honeybees). A group of animals fleeing from a predator shows the nature of herd behavior, for example in 1971, in the oft-cited article "Geometry for the Selfish Herd", evolutionary biologist W. D. Hamilton asserted that each individual group member reduces the danger to itself by moving as close as possible to the center of the fleeing group.