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  2. Price point - Wikipedia

    en.wikipedia.org/wiki/Price_point

    Price points A, B, and C, along a demand curve (where P is price and Q represents demand) In economics, a price point is a point along the demand curve at which demand for a given product is supposed to stay relatively high. The term "price point" is often used incorrectly to refer to a price. [1]

  3. Cost per mille - Wikipedia

    en.wikipedia.org/wiki/Cost_per_mille

    CPP is the cost of an advertising campaign, relative to the rating points delivered. In a manner similar to CPM, cost per point measures the cost per rating point for an advertising campaign by dividing the cost of the advertising by the rating points delivered. [4] The American Marketing Association defines cost-per-rating-point (CPR or CPRP) as:

  4. Percentage point - Wikipedia

    en.wikipedia.org/wiki/Percentage_point

    A percentage point or percent point is the unit for the arithmetic difference between two percentages. For example, moving up from 40 percent to 44 percent is an increase of 4 percentage points (although it is a 10-percent increase in the quantity being measured, if the total amount remains the same). [ 1 ]

  5. Percentage - Wikipedia

    en.wikipedia.org/wiki/Percentage

    In most forms of English, percent is usually written as two words (per cent), although percentage and percentile are written as one word. [9] In American English, percent is the most common variant [10] (but per mille is written as two words). In the early 20th century, there was a dotted abbreviation form "per cent.", as opposed to "per cent".

  6. Mortgage points: What are they and how do they work? - AOL

    www.aol.com/finance/mortgage-points-192840885.html

    Typically, one point costs 1 percent of the amount you borrow and reduces your interest rate by 0.25 percent. ... typically by 0.25 percent per point. You can often buy a fraction of a point or up ...

  7. Cost per impression - Wikipedia

    en.wikipedia.org/wiki/Cost_per_impression

    Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.

  8. Break-even point - Wikipedia

    en.wikipedia.org/wiki/Break-even_point

    The break-even point (BEP) in economics, business—and specifically cost accounting—is the point at which total cost and total revenue are equal, i.e. "even". In layman's terms, after all costs are paid for there is neither profit nor loss.

  9. Reprotected on a wet-leased a/c due to an AOG? Simon Calder’s ...

    www.aol.com/news/reprotected-wet-leased-c-due...

    Long-haul flights in economy covering between 2,001 and 5,500 miles cost £88 in APD, with £92 for 5,501 and over. ... This is the definition used for the purposes of claiming ... then the load ...