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Agenda-setting theory was formally developed by Maxwell McCombs and Donald Lewis Shaw in a study on the 1968 presidential election deemed "the Chapel Hill study". McCombs and Shaw demonstrated a strong correlation between one hundred Chapel Hill residents' thought on what was the most important election issue and what the local news media reported was the most important issue.
Walter Lippmann (September 23, 1889 – December 14, 1974) [1] was an American writer, reporter, and political commentator. With a career spanning 60 years, he is famous for being among the first to introduce the concept of the Cold War, coining the term "stereotype" in the modern psychological meaning, as well as critiquing media and democracy in his newspaper column and several books, most ...
Agenda-setting theory describes the relationship between media and public opinion by asserting that the public importance of an issue depends on its salience in the media. [21] Along with setting the agenda, the media further determine the salient issues through a constant battle with other events attempting to gain place in the agenda. [18]
He is particularly known for developing the agenda setting theory of mass media with Donald Lewis Shaw. In a 1972 paper, McCombs and Shaw described the results of a study they conducted testing the hypothesis that the news media have a large influence on the issues that the American public considers important.
Crystallizing Public Opinion appeared the year after Lippmann's Public Opinion and can be construed as an application of Lippman's principles to the active manipulation of public opinion. [4] Whereas Lippmann saw a bigger role for government in steering public opinion, Bernays focused on the corporation and its public relations attaché. [5]
Public Opinion is a book by Walter Lippmann published in 1922. It is a critical assessment of functional democratic government, especially of the irrational and often self-serving social perceptions that influence individual behavior and prevent optimal societal cohesion. [1]
Lippmann’s book is a forceful critique of what he takes to be mistaken conceptions of "the public" found in democratic theory like that it is made up of sovereign and omnicompetent citizens (21); "the people" are a sort of superindividual with one will and one mind (160) or an "organism with an organic unity of which the individual is a cell" (147); the public directs the course of events ...
Manufacturing Consent: The Political Economy of the Mass Media is a 1988 book by Edward S. Herman and Noam Chomsky.It argues that the mass communication media of the U.S. "are effective and powerful ideological institutions that carry out a system-supportive propaganda function, by reliance on market forces, internalized assumptions, and self-censorship, and without overt coercion", by means ...