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Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.
Victoria Clarke is a UK-based chartered psychologist and an Associate Professor in Qualitative and Critical Psychology at the University of the West England, Bristol.Her work focuses on qualitative psychology and critical psychology, and her background and training is in the fields of women studies, feminist psychology, LGBTQ psychology, and qualitative methods.
Qualitative research methodologies are oriented towards developing an understanding of the meaning and experience dimensions of human lives and their social worlds. Good qualitative research is characterized by congruence between the perspective that informs the research questions and the research methods used.
Virginia Braun FRSNZ is a New Zealand psychology academic specialising in thematic analysis and gender studies.She is particularly known for her scholarship on the social construction of the vagina [1] and designer vagina cosmetic surgery, [2] body hair [3] and heterosexuality. [4]
The discourse about postqualitative inquiry arose from the question of “what comes next for qualitative research," [6] particularly regarding how to approach "a problem in the midst of inquiry” [7] in a way that allows new ideas to take shape from preconceived ones. St. Pierre suggested that being restricted to method conforms new research to the form of existing research, hindering ...
Glenn Firebaugh, Seven Rules for Social Research, Princeton University Press, 2008, ISBN 978-0-691-13567-0; Arnold A. Groh, Research Methods in Indigenous Contexts, New York: Springer, 2018, ISBN 978-3-319-72774-5; Mills, C. Wright. Appendix to Sociological Imagination (1959). Appendix, On Intellectual Craftsmanship, pp. 195–226. In the ...
Setting up and running an online qualitative research project involves far less administration than is the case with face to face qualitative research, and this makes it practical for client-side organisations to do so without a market research agency.
Coding reliability [4] [2] approaches have the longest history and are often little different from qualitative content analysis. As the name suggests they prioritise the measurement of coding reliability through the use of structured and fixed code books, the use of multiple coders who work independently to apply the code book to the data, the measurement of inter-rater reliability or inter ...