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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

3. Content audit - Wikipedia

   en.wikipedia.org/wiki/Content_audit

   A content audit is "the only way to fully understand the structure and quality of the content" on a website. [13] It can help: develop a content strategy; manage content quality; prepare content for a migration or for the development of a new site IA or design; evaluate content against business goals, editorial style guidelines, and templates; establish a common language among team members ...

4. Web content management system - Wikipedia

   en.wikipedia.org/wiki/Web_content_management_system

   Good For SEO WCMS websites also accommodate search engine optimization (SEO). Content freshness helps, as some search engines prefer websites with newer content. Social media plugins help build a community around content. RSS feeds automatically generated by blogs, or WCMS websites can increase the number of subscribers and readers to a site.

5. WordPress - Wikipedia

   en.wikipedia.org/wiki/WordPress

   This is an accepted version of this page This is the latest accepted revision, reviewed on 13 January 2025. Content management system This article is about the open-source software (WordPress, WordPress.org). For the commercial blog host, see WordPress.com. WordPress WordPress 6.4 Dashboard Original author(s) Mike Little Matt Mullenweg Developer(s) Community contributors WordPress Foundation ...

6. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   The term "search engine marketing" was popularized by Danny Sullivan in 2001 [15] to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.

7. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Generate new keywords by combining different keyword lists. Create new keyword variations based on the primary keyword. Provide Keywords used for websites – useful for competitive analysis. Limitations of Google Ads Keyword Planner: Hides long tail keywords' data as the tool is made for Google Ads and not for SEO purposes.