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European Journal of Purchasing & Supply Management 6.3 (2000): 207-215. David Ford ed. and IMP Group, Understanding business markets: Interaction, relationships and networks. London: Academic Press, 1990. Håkan Håkansson and IMP Group. (1982). International marketing and purchasing of industrial goods: An interaction approach. Chichester: Wiley.
Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally, and internationally. [3] [4] International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. [5]
EPG Model is an international business model including three dimensions – ethnocentric, polycentric and geocentric. It has been introduced by Howard V. Perlmutter within the journal article "The Tortuous Evolution of Multinational Enterprises" in 1969. [1]
Those entrepreneurs who are interested in the field of internationalization of business need to possess the ability to think globally and have an understanding of international cultures. By appreciating and understanding different beliefs, values, behaviors and business strategies of a variety of companies within other countries, entrepreneurs ...
Cross Cultural & Strategic Management (CCSM) publishes research on cross-cultural and strategic management in the global context. CCSM is interdisciplinary in nature, and welcomes research from scholars from the fields of international business, management, and other disciplines including anthropology, economics, political science, and sociology.
The purpose of the program is to bring experts together in different fields within the concept of design business management. The objective of the IDBM program is to train skilled professionals for key roles in international design business. The program emphasizes the importance of design as a competitive factor among others, such as technology.
The Journal of International Business Studies is a double blind peer-reviewed academic journal published by Palgrave Macmillan on behalf of the Academy of International Business covering research on international business. The journal was established in 1970 and the editor-in-chief is Rosalie L. Tung (Simon Fraser University).
Management International Review (MIR) is a business and management journal dealing with aspects of international management. Founded in 1960, MIR published its 50th volume in 2010. As of 2020, MIR' s impact factor was 3.721 [ 1 ] and its Google H-Index (as of July 2020) was 57.