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The Living Girdle was advertised with images of mobility and comfort, such as women playing tennis or leaping while wearing it, though the solid rubber girdle was actually very uncomfortable. [4] During World War II, the bombing of Pearl Harbor and the Japanese invasion of Malaysia cut off Allied manufacturers from their largest sources of latex.
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Playtex: 1947 US Unknown Pretty Polly: 1919 UK Unknown Rigby & Peller: 1939 UK Thailand Schiesser: 1875 Germany Unknown Silhouette: 1887 UK Unknown Spanx: 2000 US Thailand ThirdLove: 2013 US China Trashy Lingerie: 1973 US US Triumph International: 1886 Germany Brazil/China/Thailand True & Co. 2012 US China Ultimo: 1999 ceased 2015: UK India Van ...
Playtex's Ultimate Lift & Support Wireless Bra is majorly on sale right now on Amazon. Different sizes and colors are on sale for between 44 and 74 percent off.
Sales of bras, girdles, and the cross-promotion of the Merry Widow line of corselets with the 1952 Lana Turner movie of the same name, led to record profits. [18] A partnership between DuPont and Warners lead to the 1959 invention of Lycra, which allowed for new designs in shapewear and more snug-fitting bras. [21]
By 1970, the girdle was generally supplanted by the wearing of pantyhose (called tights in British English). Pantyhose replaced girdles for most women who had used the girdle as a means of holding up stockings; however, many girdle wearers continued to use a brief style panty-girdle under or on top of tights/pantyhose for some figure control.
Women have worn foundation garments, such as corsets and brassieres, for a very long time. [1] Foundation garments were patented by Marion M Chubby in 1965 (categorized in elastic corsets). [2] In the early 20th century, the invention of elastic materials and the introduction of new designs led to the development of modern shapewear.
Literature from Ancient Greece suggests the use of a specialized garment meant to support and contain women's breasts. In Book 14 of Homer's Iliad, written in the archaic period of classical antiquity, Homer refers to Aphrodite's "embroidered girdle" (Ancient Greek: κεστός ἱμάς, kestós himás) as being "loosed from her breasts", indicating a decorated breast-band rather than a ...
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