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Playtex was acquired by Esmark in 1975, and then by Beatrice Foods in 1985. A year later, it was acquired for $1.25 billion, and its cosmetics brands were sold to Revlon. In 1988, Playtex split into Playtex Apparel Inc. and Playtex Products LLC. Playtex Apparel was sold to Sara Lee Corporation in 1991, and to Hanesbrands in 2007.
Playtex's Ultimate Lift & Support Wireless Bra is majorly on sale right now on Amazon. Different sizes and colors are on sale for between 44 and 74 percent off.
Sales of bras, girdles, and the cross-promotion of the Merry Widow line of corselets with the 1952 Lana Turner movie of the same name, led to record profits. [18] A partnership between DuPont and Warners lead to the 1959 invention of Lycra, which allowed for new designs in shapewear and more snug-fitting bras. [21]
By 1970, the girdle was generally supplanted by the wearing of pantyhose (called tights in British English). Pantyhose replaced girdles for most women who had used the girdle as a means of holding up stockings; however, many girdle wearers continued to use a brief style panty-girdle under or on top of tights/pantyhose for some figure control.
Women have worn foundation garments, such as corsets and brassieres, for a very long time. [1] Foundation garments were patented by Marion M Chubby in 1965 (categorized in elastic corsets). [2] In the early 20th century, the invention of elastic materials and the introduction of new designs led to the development of modern shapewear.
Suspenders or suspender belts, also known as "garter belts" in American English, are an undergarment consisting of an elasticated material strip usually at least 2 to 3 inches (5.1 to 7.6 cm) in width; it can be wider. Two or three elastic suspender slings are attached on each side, where the material is shaped to the contours of the body.
Literature from Ancient Greece suggests the use of a specialized garment meant to support and contain women's breasts. In Book 14 of Homer's Iliad, written in the archaic period of classical antiquity, Homer refers to Aphrodite's "embroidered girdle" (Ancient Greek: κεστός ἱμάς, kestós himás) as being "loosed from her breasts", indicating a decorated breast-band rather than a ...
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