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Product managers are responsible for managing a company's product line on a day-to-day basis. As a result, product managers are critical in driving a company's growth, margins, and revenue. They are responsible for the business case, conceptualizing, planning, product development, product marketing, and delivering products to their target ...
Software product management (sometimes referred to as digital product management or just product management depending on the context) is the discipline of building, implementing and managing digital products, taking into account life cycle, user interface and user experience design, use cases, and user audience.
The core of PLM (product lifecycle management) is the creation and central management of all product data and the technology used to access this information and knowledge. PLM as a discipline emerged from tools such as CAD , CAM and PDM , but can be viewed as the integration of these tools with methods, people and the processes through all ...
Purkayastha was also the consulting editor of Case Folio – The IUP Journal of Management Case Studies, [12] a member of the Editorial Board for Case Research Journal, published by North American Case Research Association; [2] and an Editorial Advisory Board member of ‘The CASE Journal’, the official journal of The CASE Association ...
Product analysis; Product breakdown structure; Product bundling; Product category volume; Product change notification; Product churning; Product cost management; Product differentiation; Product information management; Product life-cycle management (marketing) Product life-cycle theory; Product line extension; Product lining; Product literature ...
A case study is an in-depth, detailed examination of a particular case (or cases) within a real-world context. [1] [2] For example, case studies in medicine may focus on an individual patient or ailment; case studies in business might cover a particular firm's strategy or a broader market; similarly, case studies in politics can range from a narrow happening over time like the operations of a ...
Product life-cycle management (PLM) is the succession of strategies by business management as a product goes through its life-cycle. The conditions in which a product is sold (advertising, saturation) changes over time and must be managed as it moves through its succession of stages.
Product structure is a hierarchical decomposition of a product, typically known as the bill of materials (BOM). As business becomes more responsive to unique consumer tastes and derivative products grow to meet the unique configurations, BOM management can become unmanageable.