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McVitie's chocolate digestive. First produced in 1925, travel writer Bill Bryson called it a “British masterpiece”. It is the UK's most popular biscuit to dunk into tea. [25] McVitie & Price's first major biscuit was the McVitie's digestive, created in 1892 by a new young employee at the company named Sir Alexander Grant. [26]
The digestive biscuit is also used as a cracker with cheeses, and is often included in "cracker selection" packets. In the UK, McVitie's digestive is the best selling biscuit, with 80 million packs sold annually, [1] though there are many other popular brands (such as Cadbury’s) as well as supermarkets' own versions. [8]
Sir Alexander Grant, 1st Baronet (1 October 1864 – 21 May 1937) was a Scottish businessman, biscuit manufacturer and philanthropist. He was managing director of McVitie and Price Ltd., developed the recipe of the McVitie's digestive biscuit, and gave an endowment of £200,000 to help establish the National Library of Scotland.
Hobnobs (sometimes stylized as HobNobs) is the brand name of a commercial biscuit. They are made from rolled oats, are similar to a flapjack-digestive biscuit hybrid, and are among the most popular British and Irish biscuits. McVitie's launched Hobnobs in 1985 and a milk chocolate variant in 1987. [1]
In January 2017, McVities launched a line of thinner chocolate digestives, meant to be a healthier alternative than traditional biscuits. [13] In May 2017, pladis announced it would be launching McVitie's biscuits in the US in 2018. [14] Jaffa Cakes is a part of McVitie's, and was reformulated in 2017. [15]
Charles Price, circa 1906. Charles Edward Price (1857 – 7 July 1934) [1] was a Scottish biscuit manufacturer who served as a politician in later life. He served as Liberal Member of Parliament (MP) for Edinburgh Central from 1906 to 1918.
The biscuits were packed into a PET tray created by blow moulding and protected from moisture with a Rayophane MXXT film wrapping. [5] [6] Since McVities have stopped manufacturing the biscuits, cooks such as Mary Berry have created their own recipes for home baking. [7] [8] [9]
Laing followed his father, and grandfather Sir Alexander Grant, [1] inventor of the digestive biscuit, into the McVitie & Price biscuit business and in 1947 became a director. The company merged to form United Biscuits , and Laing became managing director in 1964 and served as chairman from 1972 to 1990.
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