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McVitie's chocolate digestive. First produced in 1925, travel writer Bill Bryson called it a “British masterpiece”. It is the UK's most popular biscuit to dunk into tea. [25] McVitie & Price's first major biscuit was the McVitie's digestive, created in 1892 by a new young employee at the company named Sir Alexander Grant. [26]
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The digestive biscuit is also used as a cracker with cheeses, and is often included in "cracker selection" packets. In the UK, McVitie's digestive is the best selling biscuit, with 80 million packs sold annually, [1] though there are many other popular brands (such as Cadbury’s) as well as supermarkets' own versions. [8]
Sir Alexander Grant, 1st Baronet (1 October 1864 – 21 May 1937) was a Scottish businessman, biscuit manufacturer and philanthropist. He was managing director of McVitie and Price Ltd., developed the recipe of the McVitie's digestive biscuit, and gave an endowment of £200,000 to help establish the National Library of Scotland.
In 1875 he joined with the established Edinburgh biscuit factory at the head of Leith Walk belonging to Robert McVitie (1809–1883) to create the company McVitie & Price. [3] In 1888 they moved to huge new premises at the St Andrews Biscuit Works on Robertson Avenue in the Gorgie district of south-west Edinburgh.
United Biscuits (UB) was formed in 1948 by a merger of two Scottish family businesses: McVitie & Price and MacFarlane Lang. [4] In 1962, William Crawford & Sons, a business founded in Leith, Edinburgh in 1813 which was best known for its shortbread, was acquired by United Biscuits for £6 million. [5]
In January 2017, McVities launched a line of thinner chocolate digestives, meant to be a healthier alternative than traditional biscuits. [13] In May 2017, pladis announced it would be launching McVitie's biscuits in the US in 2018. [14] Jaffa Cakes is a part of McVitie's, and was reformulated in 2017. [15]
Hobnobs (sometimes stylized as HobNobs) is the brand name of a commercial biscuit. They are made from rolled oats, are similar to a flapjack-digestive biscuit hybrid, and are among the most popular British and Irish biscuits. McVitie's launched Hobnobs in 1985 and a milk chocolate variant in 1987. [1]
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