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Mesoeconomics or Mezzoeconomics is a neologism used to describe the study of economic arrangements which are not based either on the microeconomics of buying and selling and supply and demand, nor on the macroeconomic reasoning of aggregate totals of demand, but on the importance of the structures under which these forces play out, and how to measure these effects.
The meso-level is settled between the macro- and the micro- level. This field deals with the design of the specific environment of the enterprises. It is of decisive importance that the layout of the physical infrastructure ( transport , communication and power distribution systems) and of the sector policies, especially of the education ...
In general, a meso-level analysis indicates a population size that falls between the micro and macro levels, such as a community or an organization. However, meso level may also refer to analyses that are specifically designed to reveal connections between micro and macro levels. It is sometimes referred to as mid range, especially in sociology ...
Macromarketing is an interdisciplinary field that studies marketing as a provisioning technology of society. It focuses on marketing-society interactions including such topics as marketing systems, aggregate consumer behavior, market regulation, social responsibility, justice and ethics in markets, and sustainable marketing.
Kurt Dopfer with co-authors (Dopfer, Foster, Potts, 2004) has also espoused the introduction of meso economics mesoeconomics, which deals with an intermediate level of analysis in economics, apart from the micro- (individual) and macro- (aggregate) level. The meso-level is where collective behavioural patterns originate, are diffused and ...
He says Schumpeter's "simple proposition that entrepreneurs carry out novelty, luring swarms of followers, contains in its core an analytical category - we call it meso - that prompts a breakdown of the traditional distinction between micro and macro and aspires to the reconstruction of economics on a micro-meso-macro basis (Dopfer 2006, 2).”
In business analysis, PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research. PEST analysis was developed in 1967 by Francis Aguilar as an environmental scanning framework for businesses to understand the external conditions and ...
On the macro scale, social structure pertains to the system of socioeconomic stratification (most notably the class structure), social institutions, or other patterned relations between large social groups. On the meso scale, it concerns the structure of social networks between individuals or organizations.