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Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.
Google Analytics is implemented with "page tags", in this case, called the Google Analytics Tracking Code, [44] which is a snippet of JavaScript code that the website owner adds to every page of the website.
A third-party cookie is created by websites other than the one a user visits. They insert additional tracking code that can record a user's online activity. On-site analytics refers to data collection on the current site. It is used to measure many aspects of user interactions, including the number of times a user visits. [13]
Google I/O is Google's largest developer event, which is usually held in May at the Shoreline Amphitheatre, Mountain View. Google Summer of Code is a mentoring program to find students for open source projects. In 2016, the program received nearly 18,980 applications. Google Code Jam is an international programming competition.
The Firefox web browser's developer tools contain a Performance tool, which gives insight into JavaScript performance of a website. [2] Microsoft Visual Studio AJAX Profiling Extensions is a free profiling tool for JavaScript by Microsoft Research.
The total number of visits or page views provides a more realistic and accurate assessment of popularity. Page view (pageview) - A request for a file, or sometimes an event such as a mouse click, that is defined as a page in the setup of the web analytics tool. Usually, the number of page views is more than Visits and Visitors (Unique Visitors).
Urchin Software Corp. was acquired by Google in April 2005, forming Google Analytics. [5] In April 2008, Google released Urchin 6. [6] [7] In February 2009, Google released Urchin 6.5, integrating AdWords. [8] Urchin 7 was released in September 2010 and included 64-bit support, a new UI, and event tracking, among other features. [9] [10]
Canvas fingerprinting works by exploiting the HTML5 canvas element.As described by Acar et al. in: [6] When a user visits a page, the fingerprinting script first draws text with the font and size of its choice and adds background colors (1).