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Many of the larger web publishers of the world use a supply-side platform to automate and optimize the selling of their online media space. [2] A supply-side platform interfaces on the publisher side to advertising networks and exchanges, which in turn interface to demand-side platforms (DSP) on the advertiser side. [3] [4]
Supply-side economics is a macroeconomic theory postulating that economic growth can be most effectively fostered by lowering taxes, decreasing regulation, and allowing free trade. [1] [2] According to supply-side economics theory, consumers will benefit from greater supply of goods and services at lower prices, and employment will increase. [3]
Full-service is a hands-off management model from the agency-side, in which the planning, launch and optimization of an advertising campaign is carried out by account managers of the DSP platform. Self-service , in contrast, is like full-service but the management is carried out by the agency or advertiser themselves to allow more control and ...
The supply side platform sends that offer to an ad exchange. The ad exchange puts the offer out for bid to demand-side platforms. Demand side platforms act on behalf of ad agencies, who sell ads which advertise brands. Demand side platforms thus have ads ready to display, and are searching for users to view them.
A two-sided market, also called a two-sided network, is an intermediary economic platform having two distinct user groups that provide each other with network benefits. The organization that creates value primarily by enabling direct interactions between two (or more) distinct types of affiliated customers is called a multi-sided platform. [1]
GLP-1 drugs such as semaglutide and tirzepatide are at the center of a weight-loss drug revolution.The biggest development in weight-loss medicine since bariatric surgery (not to mention less ...
Smaato was established in 2005 and one year later introduced its mobile supply-side platform (SSP). In 2012, Smaato launched its real-time bidding ad exchange. [citation needed] Thereafter, the company's focus shifted towards mobile acquisition and expansion of its automation platform's self-service aspect.
Image source: The Motley Fool. Kinder Morgan (NYSE: KMI) Q4 2024 Earnings Call Jan 22, 2025, 4:30 p.m. ET. Contents: Prepared Remarks. Questions and Answers. Call ...