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Harley-Davidson, Inc. (H-D, or simply Harley) is an American motorcycle manufacturer headquartered in Milwaukee, Wisconsin, United States.Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycles. [3]
The emergence of the Harley's Ownership Group or HOG was an opportunity for motorcycle enthusiasts to share their experiences and passion, which turned them into a lifestyle brand. This cult brand is a textbook example of guerrilla marketing. Harley-Davidson benefited from word-of-mouth advertising and relied on low-cost dealership promotions.
The Harley Owners Group was created in 1983 as a way to build longer-lasting and stronger relationships with Harley-Davidson's customers, by making ties between the company, its employees, and consumers. [4] HOG members typically spend 30% more than other Harley owners, on such items as clothing and Harley-Davidson-sponsored events. [5]
For 2017, Harley released the Street Rod based on the 750 Street model. This new model introduced new features such as higher output Revolution X engine 68.4 hp (51.0 kW) @ 8,750 rpm and 47.2 lb⋅ft (64.0 N⋅m) @ 4,000 rpm, 43 mm inverted front forks and piggyback reservoir rear shocks, drag-style bars and 17 inch wheels. [8]
Willie G. Davidson's 1980 Harley-Davidson Custom Belt-Drive FXWG at the Harley-Davidson Museum. Davidson joined the design department of Harley-Davidson in 1963. In 1969 he was promoted to Vice President of Styling. [7] His designs during the 1970s included the 1971 FX Super Glide, the 1977 FXS Low Rider, and the 1977 XLCR Sportster-based cafe ...
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