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Previously known as the Target RedCard, the new Target Circle Card is also free. It will offer members free two-day shipping, an extra 30 days to return items, and an extra 5% off all purchases.
Customers who have the Target Circle Card will also benefit from an extra 30 days to return items, free 2-day shipping when purchasing online, and a discounted price on a Target Circle 360 membership.
If you find that your games collection is still lacking, Target just launched a buy two, get one sale on pretty much every game on their site. Target is having a buy 2, get 1 sale on video games ...
With the Target Circle Card being over 7% higher than the average card, consumers need to weigh whether the benefits, such as the 5% discount on purchases, are worth the elevated rate.
The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
Billy F Blume Jr / ShutterstockAs part of an initiative to boost lagging sales, Target is taking a page out of its biggest rivals' playbooks and launching a brand-new paid membership program ...
Target reported net income of $1.38 billion, or $2.98 per share, for the three-month period ended Feb. 3. That compared with $876 million, or $1.89 per share, for the year-ago period.
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