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In 2011, Myntra began selling fashion and lifestyle products and moved away from personalisation. By 2012, Myntra offered products from 350 Indian and International brands. The website launched the brands Fastrack Watches and Being Human. [12] In 2014, Myntra was acquired by Flipkart in a deal valued at ₹ 2,000 crore (US$240 million
Jabong.com. Jabong.com was an Indian fashion and lifestyle e-commerce portal founded by Praveen Sinha, Lakshmi Potluri, Arun Chandra Mohan and Manu Kumar Jain. In July, 2016 Flipkart acquired Jabong through its unit Myntra for about $70 million. In February 2020, Flipkart formally shut down Jabong to shift focus completely on its premium ...
Women in ghagra choli, c. 1872. Ghagra choli (also known as lehenga choli and locally as chaniya choli) is a type of ethnic clothing for women from the Indian Subcontinent, notably in the Indian states of Rajasthan, [1] [2] Gujarat, [3] Madhya Pradesh, Uttar Pradesh, Bihar, Haryana, Punjab, Himachal Pradesh, Uttarakhand, Jammu and Kashmir, as well as in the Pakistani provinces of Punjab and Sindh.
Manish Malhotra (born 5 December 1966) is an Indian fashion designer, couturier, costume stylist, entrepreneur, filmmaker and revivalist based in Mumbai, India. The founder of the eponymous label, Manish Malhotra, he sometimes took part in the narration and scripting to develop film costumes. Malhotra received the Priyadarshini Memorial Award ...
A sari (sometimes also saree [1] or sadi) [note 1] is a women's garment from the Indian subcontinent. [2] It consists of an un-stitched stretch of woven fabric arranged over the body as a robe, with one end attached to the waist, while the other end rests over one shoulder as a stole (shawl), [3] sometimes baring a part of the midriff.
Pantaloons brands caters to men, women and children with a mix of private labels and licensed brands in apparel and accessories. [15] ABFRL holds online and offline rights to the India network of California-based fashion brand Forever 21. Its International Brands portfolio includes The Collective and select mono-brands such as Simon Carter ...
Operating income. ₹18 crore (US$2.2 million) (FY2020) [ 1] Website. biba .in. Biba Apparels is an Indian fashion brand for women and girls founded by Meena Bindra in 1988 in New Delhi. [ 2][ 3][ 4] It has more than 150 brand outlets and 225 multi-brand outlets. [ 4] [citation needed] Biba recorded sales of INR 600 crore in 2014-15.
Women started wearing more comfortable clothing and exposure to international fashion led to a fusion of western and Indian styles of clothing. [ 69 ] [ 70 ] While women have the choice to wear either Western or traditional dress to work, [ 71 ] most Indian multinational companies insist that male employees wear Western dress.
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