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2. Retail marketing - Wikipedia

   en.wikipedia.org/wiki/Retail_marketing

   A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix, but ...

3. Marketing strategy - Wikipedia

   en.wikipedia.org/wiki/Marketing_strategy

   Marketing Management is a combined effort of strategies on how a business can launch its products and services. On the other hand, Marketing strategy is the combination of many processes where the business owner or marketer can attract potential customers via several channels. It can be through offline channels or online channels.

4. Retail - Wikipedia

   en.wikipedia.org/wiki/Retail

   Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the ...

5. Distribution (marketing) - Wikipedia

   en.wikipedia.org/wiki/Distribution_(marketing)

   Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion. Decisions about distribution need to be taken in line with a company's overall strategic vision and mission. Developing a coherent distribution plan is a central component of strategic planning.

6. Retail format - Wikipedia

   en.wikipedia.org/wiki/Retail_format

   The retail format (also known as the retail formula) influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services are exchanged. In some parts of the world, the retail sector is still dominated by small family-run ...

7. Nike is making a major shakeup - AOL

   www.aol.com/nike-getting-ceo-struggles-mount...

   Nike has executed a strategy to focus its resources marketing and top products on just 40 select retail partners, such as Dick’s Sporting Goods and Foot Locker. ... the importance of third-party ...