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Frito-Lay, Inc. (/ ˈ f r iː t oʊ l eɪ /) is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods.The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels, and Walkers ...
Lay's (/ l eɪ z /) is a brand of potato chips with different flavors, as well as the name of the company that founded the chip brand in the United States. The brand is also referred to as Frito-Lay, as both Lay's and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo since 1965.
Arch West. Archibald Clark West (September 8, 1914 – September 20, 2011) was a marketing executive credited with the development of Doritos, a brand of seasoned tortilla chips. [1][2][3][4] The successful snack food was marketed as an alternative to the more traditional potato chips. [1] Doritos are now Frito-Lay 's second best-selling item ...
Back in the 1970's, Montañez was working as a custodian for Frito-Lay's plant in Rancho Cucamonga, Calif. And in his spare time he came up with a spicy recipe including chili powder for the ...
fritos.com. Fritos is an American brand of corn chips that was created in 1932 by Charles Elmer Doolin and has been produced since 1961 by the Frito-Lay division of PepsiCo. Fritos are made by deep-frying extruded whole cornmeal, unlike the similar tortilla chips, which are made from cornmeal and use the nixtamalization process (known as masa).
Enrico became CEO of Frito-Lay in 1991, followed by vice chair of PepsiCo in 1994. [3] [4] Enrico was the Chairman of PepsiCo from 1996 to 2001, and Chairman of DreamWorks Animation SKG Inc from 2004 to 2012. [5] [6] He was well known for his business rivalry with fellow businessman Roberto Goizueta, CEO of Coca-Cola during his tenure as Pepsi ...
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