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After Hasbro gained the rights to produce Marvel toys, the company continued with the theme of Build-A-Figure pieces. Also, Hasbro's new molds mostly eliminated finger joints, a mainstay of the Toy Biz era, and the comic book pack-ins. All the figures in the Terrax and Arnim Zola waves were labelled with a "The Return of Marvel Legends" sticker.
Hasbro has a long tradition of doing "Fans' Choice" figures for their Star Wars license, but this is their first shot for Marvel Legends. In a poll run through ToyFare magazine, fans could pick which of eight Marvel characters they'd want to see as an exclusive, and Sunfire beat out Silver Samurai and Gambit.
Marvel Universe is a 3 3 ⁄ 4" action figure line manufactured by Hasbro, featuring characters from the Marvel Comics universe. It first hit stores in early 2009 and features detailed sculpting, multiple points of articulation, and accessories.
Hasbro also released a Valor vs. Venom toyline in 2004, to correspond with the characters from the movie. A second wave of Valor vs. Venom figures was released in 2005. The following 3 3 ⁄ 4 inch collection was to be called G.I. Joe: Robot Revolution, and would have featured the Joes against Cobra robots and cyborgs.
Marvel Legends is an action figure line based on the characters of Marvel Comics, initially produced by Toy Biz, then by Hasbro.This line is in the 6-inch (150 mm) scale, with spin-off lines in the 4-inch (100 mm), 8-inch (200 mm), and 12-inch (300 mm) scale.
The idea of giving Spider-Man a new costume was conceived by Randy Schueler, a Marvel Comics reader from Norridge, Illinois. [4] In 1982, Schueler was sent a letter by editor-in-chief Jim Shooter, who acknowledged interest in his idea, with Shooter coming up with the idea of a black-and-white costume. [5] "
Retailing at US$129.99, the cost of the playset—the most expensive toy in Hasbro's G.I. Joe: A Real American Hero lineup—led to Hasbro re-releasing the shuttle two years later as a stand-alone vehicle called the Crusader, which used the same mold as the Defiant shuttle. The toy also came with a re-painted version of the Payload action figure.
The term "action figure" was coined by Hasbro in 1964, to market their G.I. Joe figure to boys who refused to play with "dolls", a term primarily associated as a girl's toy. (A similar toy named Johnny Hero was introduced by Rosko Industries for Sears in 1965, but was known as a "Boy's Doll" since the term action figure had not gained ...
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