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With the advent of modern film making in the United States in the 1930s, men's hair and cosmetics re-emerged in the public eye. [1] However, men's beauty products were relatively non-existent on the market until the end of the 1990s. [5] Only a few brands were interested in producing men's cosmetics because it was regarded as a niche market. [6]
Powdering wigs and extensions was messy and inconvenient, and the development of the naturally white or off-white powderless wig (made of horsehair) for men made the retention of wigs in everyday court dress a practical possibility. By 1765, wig-wearing went out of fashion except for some occupational groups such as coachmen and lawyers.
...since 1800, the U.S. Census generally shows far more 39-year-olds than 40-year-olds. Furthermore, the costume of men switched from a design clearly intended to make the young look older to one that was clearly intended to make the old look younger. For example, this era saw the decline of the wig and the rise of the toupée. [4]
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