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  2. Business process - Wikipedia

    en.wikipedia.org/wiki/Business_process

    A business process, business method, or business function is a collection of related, structured activities or tasks performed by people or equipment in which a specific sequence produces a service or product (that serves a particular business goal) for a particular customer or customers. Business processes occur at all organizational levels ...

  3. Outline of marketing - Wikipedia

    en.wikipedia.org/wiki/Outline_of_marketing

    Marketing planning or the process of developing a marketing program requires a detailed understanding of the marketing framework including Consumer behavior; Market segmentation and Marketing research. In the process of understanding the consumer market to be served, marketers may need to consider such issues as:

  4. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    An organization's marketing planning process is derived from its overall business strategy. Marketing plans start by identifying customer needs through market research and how the business can satisfy these needs. The marketing plan also shows what actions will be taken and what resources will be used to achieve the planned objectives.

  5. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    To create an effective, cost-efficient marketing management strategy, firms must possess a detailed, objective understanding of their own business and the market in which they operate. [7] In analyzing these issues, the discipline of marketing management often overlaps with the related discipline of strategic planning .

  6. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  7. Marketing activation - Wikipedia

    en.wikipedia.org/wiki/Marketing_activation

    Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics.

  8. Core business - Wikipedia

    en.wikipedia.org/wiki/Core_business

    The core business of an organization is an idealized construct intended to express that organization's "main" or "essential" activity.. Core business process means that a business's success depends not only on how well each department performs its work, but also on how well the company manages to coordinate departmental activities to conduct the core business process, which is;

  9. Process-based management - Wikipedia

    en.wikipedia.org/wiki/Process-based_management

    Process-based management is a management approach that views a business as a collection of processes, managed to achieve a desired result. [1] Processes are managed and improved by the organisation for the purpose of achieving its vision , mission and core values.

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