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A popular example of slacktivism is the social media campaign Kony 2012. While this campaign did gain strong social media traction with millions of views on their video, they failed to gain the same offline traction. A year later when they released Kony in 2013, they did get the same traction. [20]
One of the major anti-smoking campaigns in existence is the Truth campaign. The age demographic this campaign targets are adolescents between the ages of twelve and seventeen. [69] The primary method through which the Truth campaign works is to attract adolescents via eye-catching television advertisements. [69]
In 2008, SADD partnered with the White House's National Youth Anti-Drug Media Campaign to raise awareness about the link between stress and drug use among teens and about prescription drug use. By 2009, the SADDvocate, SADD's monthly e-newsletter for students and advisors, had reached more than 11,000 subscribers.
Truth (stylized as truth) is an American public-relations campaign aimed at reducing teen smoking in the United States.It is conducted by the Truth Initiative (formerly called the American Legacy Foundation until 2015) and funded primarily by money obtained from the tobacco industry under the terms of the 1998 Master Settlement Agreement reached between 46 U.S. states and the four largest ...
Above the Influence originated as a government-based campaign of the National Youth Anti-Drug Media Campaign conducted by the Office of National Drug Control Policy in the United States that included broad messaging to focus on substances most abused by teens, intended to deliver both broad prevention messaging at the national level and more targeted efforts at the local community level.
A poster circa 2000 concerning cannabis in the United States.. The National Youth Anti-Drug Media Campaign is a current US government health education campaign by the Office of National Drug Control Policy (ONDCP) within the Executive Office of the President of the United States with the goal to "influence the attitudes of the public and the news media with respect to drug abuse" and of ...
The Think Before You Speak campaign is a television, radio, and magazine advertising campaign launched in 2008 and developed to raise awareness of the common use of derogatory vocabulary among youth towards lesbian, gay, bisexual, transgender, queer/questioning people. [2]
Reagan speaking at a "Just Say No" rally in Los Angeles, in 1987 "Just Say No" was an advertising campaign prevalent during the 1980s and early 1990s as a part of the U.S.-led war on drugs, aiming to discourage children from engaging in illegal recreational drug use by offering various ways of saying no.