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Reinforcement theory is a limited effects media model applicable within the realm of communication.The theory generally states that people seek out and remember information that provides cognitive support for their pre-existing attitudes and beliefs.
The experimental analysis of behavior is a science that studies the behavior of individuals across a variety of species. A key early scientist was B. F. Skinner who discovered operant behavior, reinforcers, secondary reinforcers, contingencies of reinforcement, stimulus control, shaping, intermittent schedules, discrimination, and generalization.
Behavioral momentum is a theory in quantitative analysis of behavior and is a behavioral metaphor based on physical momentum.It describes the general relation between resistance to change (persistence of behavior) and the rate of reinforcement obtained in a given situation.
Skinner box. An operant conditioning chamber (also known as a Skinner box) is a laboratory apparatus used to study animal behavior. The operant conditioning chamber was created by B. F. Skinner while he was a graduate student at Harvard University. The chamber can be used to study both operant conditioning and classical conditioning. [1] [2]
Skinner claimed that anyone can manipulate behavior by identifying what a person finds rewarding. [2] Once the rewards are known, they can be given in exchange for good behavior. Skinner called this "Positive Reinforcement Psychology." Rogers proposed that the desire to behave appropriately must come before addressing behavioral problems.
Shaping is a conditioning paradigm used primarily in the experimental analysis of behavior.The method used is differential reinforcement of successive approximations.It was introduced by B. F. Skinner [1] with pigeons and extended to dogs, dolphins, humans and other species.
[6] [7] [8] More recently, models explicitly analogous to gene mutation and selection by reinforcement have been applied to operant conditioning phenomena. [ 9 ] [ 10 ] Skinner’s idea of "emitted behavior" is an example of a parallel between evolution and behaviorism: once a behavior varies, a variant that results in reward is strengthened ...
The most notable schedules of reinforcement studied by Skinner were continuous, interval (fixed or variable), and ratio (fixed or variable). All are methods used in operant conditioning. Continuous reinforcement (CRF): each time a specific action is performed the subject receives a reinforcement. This method is effective when teaching a new ...