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2. PESO model - Wikipedia

   en.wikipedia.org/wiki/PESO_Model

   The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.

3. Earned media - Wikipedia

   en.wikipedia.org/wiki/Earned_media

   Owned media is self-published. [6] Sometimes, the categories overlap. For example, paying a social media influencer to promote a product or event is both "social" and "paid" media. [2] If a company is criticized online, and the controversy is described in a news article, that could be both "shared" and "earned" media. [2]

4. Mass communication - Wikipedia

   en.wikipedia.org/wiki/Mass_communication

   Advertising includes the use of paid, earned, or owned media. Paid media is directly through advertising and various business sponsorship campaigns. Earned media occurs through word of mouth and online social media posts or trends. Owned media includes brand websites and other owned content by the business producing the product. [4]

5. Want to Sell Anything Online? Check Out These Business Plan ...

   www.aol.com/want-sell-anything-online-check...

   Step 2: Company description. In this section, you provide details about your brand. At this point, the ecommerce business plan begins to take shape.

6. Business plan - Wikipedia

   en.wikipedia.org/wiki/Business_plan

   A business plan is a formal written document containing the ... For example, a business plan for a non-profit might discuss the fit between the business plan and the ...

7. Social media - Wikipedia

   en.wikipedia.org/wiki/Social_media

   Social media marketing can be divided into paid media, earned media, and owned media. [88] Using paid social media firms run advertising on a social media platform. Earned social media appears when firms do something that impresses stakeholders and they spontaneously post content about it. Owned social media is the platform markets itself by ...