Search results
Results from the WOW.Com Content Network
Kairos is an appeal to the timeliness or context in which a presentation is publicized, which includes contextual factors external to the presentation itself but still capable of affecting the audience's reception to its arguments or messaging, such as the time in which a presentation is taking place, the place in which an argument or message ...
Kairos is, for Aristotle, the time and space context in which the proof will be delivered. Kairos stands alongside other contextual elements of rhetoric: The Audience, which is the psychological and emotional makeup of those who will receive the proof; and To Prepon, which is the style with which the orator clothes the proof.
The rise of advertising and of mass media such as photography, telegraphy, radio, and film brought rhetoric more prominently into people's lives. The discipline of rhetoric has been used to study how advertising persuades, [108] and to help understand the spread of fake news and conspiracy theories on social media. [109]
An ad that depicts just that: the head of a pug, the body of a monkey and the legs of a human baby. The trio mashup offers a joke within a joke. A puppy baby monkey is funny in and of itself, but ...
This year's mix of ad categories for the most part includes the usual suspects: beverages, snacks, tech companies and telcos, according to Mark Evans, executive vice president of ad sales for Fox ...
Maxim – "A saying drawn from life, which shows concisely either what happens or ought to happen in life, for example: 'Every beginning is difficult.'" (Rhetorica ad Herennium) Meiosis – a euphemistic figure of speech that intentionally understates something or implies that it is lesser in significance or size than it really is.
Examples are the satiric mode, the ironic, the comic, the pastoral, and the didactic. [ 2 ] Frederick Crews uses the term to mean a type of essay and categorizes essays as falling into four types, corresponding to four basic functions of prose: narration , or telling; description , or picturing; exposition , or explaining; and argument , or ...
Kairosis is the literary effect of fulfillment in time.This effect is normally associated with the epic/novel genre of literature, and can be understood by the analogy "as catharsis is to the dramatic, so kenosis is to the lyric, so kairosis is to the epic/novel."