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Behavioural design is a sub-category of design, which is concerned with how design can shape, or be used to influence human behaviour. [ 1 ] [ 2 ] All approaches of design for behaviour change acknowledge that artifacts have an important influence on human behaviour and/or behavioural decisions.
The design of tea cups and a teapot suggest their respective functions A door knob shaped to reflect how it is used, an example of perceptible affordance Affordance is one of several design principles used when designing graphical user interfaces. In psychology, affordance is what the environment offers the
In a 'principles' approach to design theory, the De Stijl movement (founded in 1917) promoted a geometrical abstract, "ascetic" form of purism that was limited to functionality. This modernist attitude underpinned the Bauhaus movement (1919 onwards). Principles were drawn up for design that were applicable to all areas of modern aesthetics.
The Design of Everyday Things is a best-selling [1] book by cognitive scientist and usability engineer Donald Norman. Originally published in 1988 with the title The Psychology of Everyday Things , it is often referred to by the initialisms POET and DOET .
In the 2000s and 2010s there was a significant growth of interest in applying design thinking across a range of diverse applications—for example as a catalyst for gaining competitive advantage within business [35] or for improving education, [36] but doubts around design thinking as a panacea for innovation have been expressed by some critics ...
Social psychology utilizes a wide range of specific theories for various kinds of social and cognitive phenomena. Here is a sampling of some of the more influential theories that can be found in this branch of psychology. Attribution theory – is concerned with the ways in which people explain (or attribute) the behaviour of others. The theory ...
The principles of similarity and proximity often work together to form a Visual Hierarchy. Either principle can dominate the other, depending on the application and combination of the two. For example, in the grid to the left, the similarity principle dominates the proximity principle; the rows are probably seen before the columns.
In Gestalt psychology it is known as identifying a figure from the background. For example, black words on a printed paper are seen as the "figure", and the white sheet as the "background". For example, black words on a printed paper are seen as the "figure", and the white sheet as the "background".