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In 2018, Puma launched its venture with its ambassador Selena Gomez called "Phenom Lux'' [81] [82] In 2019, Big Sean became Puma's brand ambassador. [83] Puma has also partnered with LaMelo Ball, NBA athlete, in 2020 to create a line including sports, culture, music and fashion. In 2024, Puma appointed Milind Soman as its running ambassador. [84]
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LaMelo LaFrance Ball (/ l ə ˈ m ɛ l oʊ / lə-MEL-oh; [1] born August 22, 2001) is an American professional basketball player for the Charlotte Hornets of the National Basketball Association (NBA). He was selected by the Hornets with the third overall pick of the 2020 NBA draft.
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History repeated on Tuesday when Charlotte Hornets star LaMelo Ball took the floor with a curious accessory. Three months after debuting a neck tattoo with the logo of his "LaFrance" clothing ...
The latest iteration of the modern Clyde line, the "Puma Clyde All-Pro" was released on November 19, 2020. The shoe was designed with Puma's own technology including a Pebax drop in the heel, ProFoam+ in the midsole, and an upper made with their own Matryx knit. The shoe was promoted by Kyle Kuzma. [8]
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